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MNBlogCon 2017 musings

Voluntary and enthusiastic

Twitter Blocking explained

Social Marketing... at last!

The Psychology of Collective Action, Social Media,...

Fwd: [#MRO-489-36585]: com-give.com scam site

Today's "what's this company?" mystery: Safer Alco...

Losing classroom content

Cross pollinating outreach ideas

Equity versus equality




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12.27.2009

Irving Wladawsky-Berger: Reflections on Surviving Disruptive Innovations

http://blog.irvingwb.com/blog/2009/12/reflections-on-surviving-disruptive-inn...
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12.26.2009

The Perfect Storm

I was one of those "pre-qualified shoppers" on Wednesday, trying to
get in and out of Best Buy as quickly as possible, having decided
exactly what I wanted...

Anyway, an interesting article here on shopping in general (and mall
kiosks in particular) from a local marketer...


---------- Forwarded message ----------
From: Brady Flower - Mall Kiosk Success
Date: Sat, 26 Dec 2009 00:11:41 -0500
Subject: The Perfect Storm
To: Eric

The Perfect Storm

***
Dear Eric,

Seasons Greetings from Minneapolis!

***
I've been a little quiet the last couple of weeks because
I got the chance to open a cart in the Minneapolis area at
the last minute... for the last nine days before Christmas.

I just finished those last nine days.

There were lots of challenges opening at the last minute,
and I'm looking forward to perhaps sharing with you the
stories of some of these challenges.

***
One of the challenges that faced all the retailers here in
the Twin Cities areas were reports of a huge blizzard that
was to hit Minneapolis this Wednesday, the 23rd.

What started as a Winter Storm Advisory melded into
a full-out Winter Storm Warning.

People were advised not to travel unless it was
completely necessary.

***
The concern at the mall was that shoppers wouldn't turn
out for the last couple of shopping days before Christmas,
normally amongst the busiest.. due to the weather.

As it turned out, we experienced what I think of as almost
"The Perfect Storm" for us as retailers.

***
Reports of snow to come late on Wednesday afternoon and
evening caused shoppers to come out earlier than they might
have on Wednesday.

The result was that mall traffic was more spread throughout
the day... rather than coming in an intense burst in the evening.

That was perfect for us... because it was easier for our staff
to sell to a steady stream of customers.... as opposed to an
intense burst of them coming all at the end.

***
In a way, reports of snow also 'pre-qualified' shoppers.

The shoppers that did 'brave' the snow, seemed to be the
most motivated of shoppers.

If they were at the mall, they NEEDED to buy something.

***
That's in part why I think of this storm that hit Minneapolis
as the 'Perfect Storm' for us as holiday retailers.

We had the buying urgency of the storm... on top of the
already existing buying urgency of Christmas.

That resulted in shoppers who were even more ready to
buy. One of my salespeople remarked they could feel it!

***
Once the snow did start coming down late in the afternoon
on Wednesday... it wasn't so bad... by Minnesota standards.

People could get out if they wanted to.

So shoppers kept coming out all evening.

It turned out to be the best sales day of my short season!

***
The snow did stop sometime in the middle of the night,
earlier in the morning on the 24th.

By Thursday morning, main streets were largely plowed.

So when shoppers peeked their heads out on Thursday
morning, they decided they could make it out to the mall
again if they wanted to.

And the 24th was another steady sales day.

***
Who knows... perhaps without the storm... even more
customers might have come out the mall.

As it was, it turned out perfect!

Thanks to The Perfect Storm

***
How was your holiday season?

Did it go well? What were your challenges?

If you get the chance, drop me a line. Fill me in on
how things went for you.

Be sure to include what you were selling. And what
malls or area you were in.

Perhaps I'll share some of the best replies I get back!

Thanks!

***
That's it for today.

I hope you've had a great Christmas holiday.

And are ready for another busy shopping day coming
up tomorrow!

***
Best,

Brady Flower
612-605-1115

Websites:
http://www.kioskexpert.com
http://www.mymallkiosk.com

Connect with me on Facebook:
http://www.facebook.com/pages/Mall-Kiosk-Success/133031768597

Connect with Mall Kiosk Success on Twitter:
http://www.twitter.com/kiosksuccess

***

Brady Flower
The Kiosk Expert

Address: P.O. Box 7527, Minneapolis, MN 55407 USA
Phone: 612-605-1115
Email: bradyflower@kioskexpert.com
Website: http://www.kioskexpert.com

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12.25.2009

YouTube - BarlowGirl - Hallelujah (Light Has Come)

[youtube http://www.youtube.com/watch?v=_hZUJSF6PSs?wmode=transparent]
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Typed by thumb and sent from my St. Thomas BlackBerry Wireless Device

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12.24.2009

About World Inc. | Social Response Capitalism = People, Inc.

Listening to a podcast of an interview with the author. Hmmm...

http://www.worldincbook.com/about_book.html

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Twitter as printing press - it's movable type and you do with it what you wish

The sender of this email would like to share an episode of a podcast with you:
Podcast Title: Marketing Edge
Episode: 5 Steps to Expert with Paul Schempp ? Part 2
Media URL:
if (FlashDetect.installed) { $('flash_embed-qktxtxwgdc').show(); $('quicktime_embed-qktxtxwgdc').hide(); } else { $('quicktime_embed-qktxtxwgdc').show(); $('flash_embed-qktxtxwgdc').hide(); }

Podcast feed URL:
http://feeds.feedburner.com/marketingedge

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12.23.2009

Pondering "leadership" again

I have to dig out my old podcast that quoted Gardner Campbell and the idea of leadership in the context of the "edupunk" movement:

edu!edu!, or, living in the antechamber of hope ?? Gardner Writes

http://www.gardnercampbell.net/blog1/?p=662

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12.22.2009

The Visible Media Maker

http://www.chrisbrogan.com/the-visible-media-maker/?utm_source=feedburner&utm...
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12.18.2009

I think I have "Social Media" figured out!

Okay, after a full 24 hours of soul-searching, I think I've got it. Bear in mind that I live in a mental world of metaphors... and that's what it to come up with the following, with full props to Rick and Mylk and everyone who works on the excellent Social Media Breakfast here in the Twin Cities...
We're looking forward to the upcoming CPBMSP #23! This month's Breakfast will continue to explore the new (but rapidly maturing) phenomenon of "Cocktail Parties" with a multitude of topics:

  • Drambuie vs. Glayva: Bringing Variety to your Cocktails!
  • Marketing plastic storage containers through Cocktail Parties
  • How to mix Selling Candles and Sipping Cocktails
  • Cocktails and Cooking: Hold a Pots and Pans Party!
In planning our upcoming meetings, we're also hoping to have a discussion about some emerging uses of Cocktail Parties:

Some religious groups will gather in homes in what they call "Bible Studies;" since the consumption of cocktails at these gatherings is more limited than usual, are they truly "Cocktail Parties"?

Art galleries are begining to hold Cocktail Party gatherings where the focus is on discussion of the art rather than monetizing the relationships with the artists.

And on the artistic front, actors will sometimes greet theater-goers after a performance; is this kind of activity something that we'll see more of in the Cocktail Party space?

See where I'm going with this?

It really boils down to one big "DUH!": "social media" is just one means or venue for conversations -- for engaging in relationships. There's a little bit of value in talking about venue itself, and it's inevitable that (some) people will jump to the "how can we make money from this?" question. But if probing of "social media" as a definable, tangible "thing" ends there, there's not much point.

Today's SMBMSP discussion of social media in health care was a great example of the (potential) value of "social media" as it's used for some sort of societal benefit -- to make people more healthy, in this case. For me, the hope of these tools (or any technology) is that it can be used for some sort of "good" rather than used for its own sake... and that hope is either really hard or really easy to get a handle on.



Podcast episode link from PodTrapper user

The sender of this email would like to share an episode of a podcast with you:
Podcast Title: River Valley Church: Media
Episode: Flannelgraph Jesus - Fig Tree Video
Media URL:
http://www.rivervalleychurch.org/video/originals/Fig_Tree_0.m4v

Podcast feed URL:
http://www.rivervalleychurch.org/podcast.php?category=rvc

You can copy and paste the above podcast url into PodTrapper directly on your blackberry via the 'Add Podcasts->Enter urls' menu item.
For more information on listening to podcasts on your BlackBerry visit
http://www.versatilemonkey.com/

To listen to this episode on your PC click or copy and paste the Media URL above into your browser.
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12.17.2009

What is "social media" good for?

I’m really looking forward to tomorrow’s Social Media Breakfast because its topic (health care) has the potential of talking about something that actually means something.

Let me back up.

I’m a fan of the “get rich quick” internet stuff (ever since the pre-internet magazine ads attracted my attention in the 1980s; I was too cheap to send in the $19.95 to find out the “secret to millions,” though I suspect the answers lay along the lines of “Run ads in magazines asking people to send $19.95…”). The problem is that most of the “get rich quick” marketing appeals to others who are marketing the same thing – “buy this $1000 seminar so that you can learn my secrets that have gotten me rich as I sell seminars”.

There are a few “real products” like weight loss or stock tips but, aside from Russell Brunson’s star pupil Joy Anderson (who sells information on how to start a preschool out of your home), it seems there’s very little “real content” to be had or sold.

I feel the same way about “social media”.

What?!?

It seems that the folks in the “social media” space are either 1) using social media to talk about how great social media is, or 2) using social media to sell something.

The latter is fine – we live in a capitalist society and I realize that “sales” is what makes the world go ‘round – but you have to remember that I’ve grown up and have always lived and worked in an “academic space,” which has the opposite problem: people charge (sometimes fairly, sometimes unfairly) that academia doesn’t live in reality either, and nothing we do is “real”.

So, somewhere, I’m hoping to find the “happy medium” where we can talk about “social media” (or any technology, for that matter) used not for its own sake, and not to just sell something or other, but to do some real good for a genuine purpose.

Two questions:
  1. Does that make any sense, or do I need to work harder to try and raise this thought to the level of basic coherence?

  2. Do you have any suggestions/alternatives/examples of social media being used outside of basic marketing (typically for a product or service but, in worst cases, merely for itself as a concept)?


12.15.2009

Test of a Blackberry audio recording

Does the attached file in its odd "amr" format play on Posterous? There's only one way to find out...

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Typed by thumb and sent from my St. Thomas BlackBerry Wireless Device

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12.07.2009

Yes, "computer literacy" is really important and should be taught!

The sender of this email would like to share an episode of a podcast with you:
Podcast Title: APM: Future Tense
Episode: What are the basics of computer literacy?
Media URL:
if (FlashDetect.installed) { $('flash_embed-tDgrInxDAC').show(); $('quicktime_embed-tDgrInxDAC').hide(); } else { $('quicktime_embed-tDgrInxDAC').show(); $('flash_embed-tDgrInxDAC').hide(); }

Podcast feed URL:
http://www.publicradio.org/columns/futuretense/podcast.xml

You can copy and paste the above podcast url into PodTrapper directly on your blackberry via the 'Add Podcasts->Enter urls' menu item.
For more information on listening to podcasts on your BlackBerry visit
http://www.versatilemonkey.com/

To listen to this episode on your PC click or copy and paste the Media URL above into your browser.
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12.01.2009

membership site software and content manager solution - MemberGate

http://nov1.m.yahoo.net/yng1/FWXL0XlUo32g8a7JA.4f7A__/1259710018/YONO_0/www.m...
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TommieMedia - Online St. Thomas courses still a distant reality

http://www.tommiemedia.com/news/online-st-thomas-courses-still-a-distant-real...

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