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MNBlogCon 2017 musings

Voluntary and enthusiastic

Twitter Blocking explained

Social Marketing... at last!

The Psychology of Collective Action, Social Media,...

Fwd: [#MRO-489-36585]: com-give.com scam site

Today's "what's this company?" mystery: Safer Alco...

Losing classroom content

Cross pollinating outreach ideas

Equity versus equality




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3.21.2016

Today's "what's this company?" mystery: Safer Alcohol

Safer Alcohol (@saferalcohol)
Why Is The Government Hiding A Safer Way To Drink Alcohol From Us?
amp.twimg.com/v/f02f1c4b-c5f…

I have to admit, Twitter's ad targeting is pretty good, because more often than not when sponsored tweet shows up in my feed.... I find worthy of exploration.

That happened this morning when the video clip from "safer alcohol" appeared.

It turns out that the organization sponsoring it is the "Coalition For Safer Drinking" and the link is to an informational website at SaferAlcohol.com.  But unless their website simply isn't mobile optimized, which would be unfortunate for an organization advertising on Twitter, there isn't much information on their informational site.

And there's no call to action, so other than keeping a note of the site somewhere in my bookmarks (or Evernote or OneNote a text file in Dropbox or some other place I'll lose track of it) I don't know what I'm supposed to do.

The video references some repressed government research, and I'm always up for a good conspiracy theory, but I can't find what research they're talking about – it sounded good on video, but I don't know how or where I can read more.

The site's terms of service – privacy fine-print that explains things like cookie policy – says it's governed by the laws of Arizona, which seems strange for someone based in St. Louis. But the media contact for press inquiries is "Linda" at "productlaunchers.co"

That's interesting. They're based in White Plains, New York (so where is this Arizona thing coming from?) and they write:

We're Product Launchers, a company that has introduced products from outdoor tossing games and fleece lined leggings to the multi-million dollar As Seen on TV product, STRUTZ arch supports. We're not manufacturer's representatives. We're entrepreneurs that know how to garner placement in stores, catalogs and on home shopping networks. And our approach is different.

Yes, so far they're very different!

This light drinker is still intrigued, but not for the same reason I was a few minutes ago...



3.16.2016

Losing classroom content

In an online environment, anything the students do results in some sort of sharable digital artifact. What about classroom activities? A really good conversation is totally lost at the end of a day. But a full discussion board becomes overwhelming to review by the time a course is complete. Who then curates that information to turn it into accessible knowledge?

3.11.2016

Cross pollinating outreach ideas

I just heard a story about browser extensions in chrome that are used to replace one set of words with another, usually for comedic effect.

That got me thinking.

I have long said that there are affinities between higher education and communities of faith and ministry.

(By the way, "Highridge Acacian" would be a great name for a band or academy. Or cemetery. Or maybe a paint color for your kitchen. Thanks, Siri!)

Anyway, what my next spare time project will be is to try out one of these extensions and use it to swap words in writings from one domain and see if they can be easily transformed into advice or insight for the other domain.

For instance, I love the model of engagement laid out by Man in the Mirror ministries. What happens when you do a find and replace, and take every reference of "men" and turn it into "faculty"? Most men have such and such a concern, in order to reach men effectively you need to do this and that, etc. I bet the same advice would apply to faculty and might sound brilliant and radical, if you simply replaced one word.

Equity versus equality

I'm both intrigue and ashamed to admit that in all my years, I never heard the distinction raised in this episode.


Listening to APM: Marketplace Tech (Marketplace Tech for Thursday, March 10, 2016): http://www.marketplace.org/shows/marketplace-tech/marketplace-tech-thursday-march-10-2016

Airing on Thursday, March 10, 2016: On today's show, we'll talk about what's being discussed at SXSW when it comes to online harassment; we'll talk with Luna Malbroux, comedian and creator of the EquiTable app; and we'll cover what goes into winning a game of Go.



 


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