The New York Times > International > Europe > A French Employee's Work Celebrates the Sloth Ethic: "Without the company's maneuver, Ms. Maier's book would probably have quietly gone out of print. Instead, her publisher, Editions Michalon, sold out the first printing of 4,000 copies and has ordered three successive reprints in the past three months: 15,000 copies have been printed so far..." I'm surprised at how few companies follow the typical "ignore it and it will go away" rule.
Ironically, I’ve got two commercial-related things going on in my mind right now. On the Ericast, I’ve been discussing how commercials are going to get more and more imbedded into content; I think we’re going to drift away from “spot radio” or “spot television”, and even drift away from traditional “product placement”, and move toward a picture-in-picture or screen crawl or other “embedded advertising”. That way, you’ll be unable to avoid the advertisement… and you’ll want to see it, because skipping it would mean that you’d miss out on the content. (Imagine, for example, a HGTV demo on sponge-painting that takes up the top 2/3rds of the screen, with the bottom 1/3rd showing things like “BEHR Paint on sale at Home Depot! 20% off!”.) I might hate living in a world filled with television that looks like that… but it probably would be effective. But, speaking of, I’ve found a program that removes commercials from MPG files! And it really works! I’ll blog it next, from the site. Why n