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Social Marketing... at last!

The Psychology of Collective Action, Social Media,...

Fwd: [#MRO-489-36585]: com-give.com scam site

Today's "what's this company?" mystery: Safer Alco...

Losing classroom content

Cross pollinating outreach ideas

Equity versus equality

Tempered glass whiteboard ideas

Top tier front line

What's a "retreat" or a "getaway"

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Social Marketing... at last!

Last February I met Darin Delaney at a "social media in small business" event sponsored by the BMO Harris bank branch in Burnsville, Minnesota.  At the time, he mentioned the Social Marketing and Networking Meet Up group that he co-leads, and I was all set to go... until I got sidelined by a cold the morning of.  (One of those "Wake up at 8:00 a.m., make a couple calls and emails to cancel appointments, go back to sleep for what you think will be just awhile, wake up again at 3:00 p.m.) kinds of colds; had I not gotten a flu shot, I'd have sworn it was the flu...)

Fast forward to June (June?!?) and I finally made it to one of their monthly events. Today.  (What happened to March, April and May in my world?)

I decided that rather than keeping my notes private, I might as well post them publicly.  It's social, right?

Featured speaker and social marketing specialist Janet Johnson spent nearly two hours filling us in on Facebook ads.  The case-study was Darin's "Affordable Inflatables" website.  Amit Singh participated with lots of interesting affiliate-marketing insights, as did Sam Romain from Dominate with SEO.  There was a wide variety in the audience of a couple dozen, and because I'm terrible with names (Dale Carnegie would be disappointed in me... and if he were still around he would probably tell me that by name!) I remember very few of them.  One that stuck was Stephanie Slaughter, not only because she asked a good question along the way but because the name doesn't seem to match with her field of acupuncture and Chinese herbal medicine.  (Who wants to be poked with needles by someone named Stephanie?  Let me know when you get that joke.)

I'll transcribe the rest of my info. in shortly, but at least now you have the who-does-what info.


The Psychology of Collective Action, Social Media, and Clay Shirky

I FOUND IT! After years of pondering in the back of my mind, I found an article by Clay Shirky that summarizes what I’ve been seeking for years:
From: Larson, Eric M.
Sent: Thursday, June 03, 2010 10:00 AM
Subject: Collective Action and "opting out"?
Hi, Clay!  At last week's AllVoices webinar you mentioned a really interesting concept in passing:  That the studies/experiences in the "psychology of collective action" show that that people tend to "opt out" when the participation rates are unknown.
In other words, "Gee, I don't know how big a deal this is, so I guess I won't go" -- which would be the flip side of, "Wow!  It sounds like that thing is going to be popular; I'd better be there!"  (Or maybe, "Gosh, it's going to be a tiny group; I'd better go to help them out"?)
Here’s the closest thing I’ve found so far, from later that year…
Disciplined and coordinated groups, whether businesses or governments, have always had an advantage over undisciplined ones: they have an easier time engaging in collective action because they have an orderly way of directing the action of their members. Social media can compensate for the disadvantages of undisciplined groups by reducing the costs of coordination. The anti-Estrada movement in the Philippines used the ease of sending and forwarding text messages to organize a massive group with no need (and no time) for standard managerial control. As a result, larger, looser groups can now take on some kinds of coordinated action, such as protest movements and public media campaigns, that were previously reserved for formal organizations. For political movements, one of the main forms of coordination is what the military calls "shared awareness," the ability of each member of a group to not only understand the situation at hand but also understand that everyone else does, too. Social media increase shared awareness by propagating messages through social networks. The anti-Aznar protests in Spain gained momentum so quickly precisely because the millions of people spreading the message were not part of a hierarchical organization.
With the loss of Posterous, I’ve lost some of my comments.  My original blog post is still up at:
The response I got from Peter Fleck (buried in my email now) gives fodder for later research:
I dug around a bit, Eric, but I think Shirky is summarizing some of his work indirectly. I found places he speaks to collective action like Chapter 7 of "Here Comes Everybody" (about street protests in Leipzig) and I can sort of understand the "opt out" statement in the light of the "everybody knows that everybody knows..." framework.
This Wired interview might also be useful:
And this podcast maybe although I haven't listened.
Ultimately, I think you have to get through to Mr. Shirky himself.


Fwd: [#MRO-489-36585]: com-give.com scam site

Wow. Rare to get hypocrisy (or lies) in writing, but sometimes it happens. If you ever wondered if NameCheap stands by the public claims they make in places like https://blog.namecheap.com/how-to-report-a-fraudulent-website-to-a-registrar/ here's proof in black-and-white that they don't:

Begin forwarded message:

From: Nataly Bondarenko <abuse@namecheap.com>
Date: April 29, 2016 at 1:37:03 PM CDT
To: <emlarson@...>
Subject: [#MRO-489-36585]: com-give.com scam site
Reply-To: <abuse@namecheap.com>


Thank you for your email regarding the domain name com-give.com. While the domain name does have Namecheap.com as the registrar, we cannot oversee the data being transmitted through its website. We do not own the domain name mentioned in your complaint, we are simply the company the domain name was purchased from.

The issue would need to be addressed through the hosting provider to see if their terms of service are violated and would need to be addressed through the domain registrant as they should be the individual that controls the particular content being exchanged. We have no way to police such issues as we do not control the hosting company in this instance.

While we understand the inquiry, we are not in a position to determine the validity of your statements. If you believe you are a victim of an internet crime, or if you are aware of an attempted crime, you can file a complaint through Internet Crime Complaint Center at https://complaint.ic3.gov. In case we receive a request form a law enforcement authority of the United States we will assist them in their investigation.

> The site "com-give.com" is cleverly using sub-domains to scam people. See:
> http://marlboro.com-give.com
> Obviously registered with the intent of scamming people in giveaways. Will you bother to shut it down?

Nataly Bondarenko
Legal & Abuse Department

Ticket Details

Ticket ID: MRO-489-36585
Department: Domains -- Legal and Abuse
Type: Issue
Status: Awaiting Client Response
Priority: High

Helpdesk: https://support.namecheap.com/index.php?/default_import

Hmmm... From their blog:

NameCheap takes fraud very seriously.  We do everything we can to keep the internet safe for everyone.  If you find out a website is fake, just follow these directions:

1.) Go to Domain Tools located here and type in the domain.
2.) Find out who the domain is registered with.
3.) Write a formal complaint in an email.
4.) Send it to the registrar’s abuse department. NameCheap’s abuse department can be reached at abuse(at)namecheap(dot)com. If we find the charge valid, we will suspend the domain.

Please keep the internet safe for everyone. Report fraud whenever you see it!


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