Social Marketing... at last!
Last February I met Darin Delaney at a " social media in small business " event sponsored by the BMO Harris bank branch in Burnsville, Minnesota. At the time, he mentioned the Social Marketing and Networking Meet Up group that he co-leads, and I was all set to go... until I got sidelined by a cold the morning of. (One of those "Wake up at 8:00 a.m., make a couple calls and emails to cancel appointments, go back to sleep for what you think will be just awhile, wake up again at 3:00 p.m.) kinds of colds; had I not gotten a flu shot, I'd have sworn it was the flu...) Fast forward to June (June?!?) and I finally made it to one of their monthly events. Today. (What happened to March, April and May in my world?) I decided that rather than keeping my notes private, I might as well post them publicly. It's social, right? Featured speaker and social marketing specialist Janet Johnson spent nearly two hours filling us in on Facebook ads. The case-study was D