Gaming for learning (and related ethics)

I need to dig up the podcast (EDUCAUSE, maybe?) where a speaker discussed gaming as "crowdsourcing" to end up gaining data for one purpose or another.

It's all about marketing (or worse), right?

Podcast Title: APM: Future Tense
Episode: The Coming Gamepocalypse
Media URL:

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Podcast feed URL:
http://www.publicradio.org/columns/futuretense/podcast.xml

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