Good Adwords idea

HOWTO use Google AdWords to prototype and test a book title - Boing Boing: http://www.boingboing.net/2010/10/25/howto-use-google-adw.html

Quote of the day: "There's almost a pathological sense of deceptiveness to some of his stuff."

The covering up others' books does seem to cross an ethical line...?

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