Okay, some marketing tactics are so dumb, they're worth pointing out. Check out the article Sony pulls "Jesus" advert for PlayStation - Yahoo! News. It also mentioned some other way-dumb campaigns. Wow!
How would you feel about being charged a fee so you have the option of legally doing something you have no interest in doing in the first place? It would be enough to keep me away from Hampton University, just on principle. According to the article Campuses blocking illegal downloads: "The school signed a contract with Ruckus, a company that will provide students with unlimited music and movie downloads. HU will charge every student who lives on campus a fee of $80 for the service, whether they use it or not."