emlarson.com


Home

Blog

Work

Tech

Life

Lord

Play

 Blog: The absolute latest random thoughts


Kari Byron news

previous posts:

Backup Overview | dpBestflow

Grandma memories...

Can Windows Search be fixed?

Another article to read

Silent majority of innovators?

5 Ways to Clean Up Your Social Media Identity

KAPS?

Clay Shirky on "the logic of collective action"

Taking a break. (No, not really)

Living the Lightbulb?




earlier posts:

09.2002   10.2002   11.2002   12.2002   01.2003   02.2003   03.2003   04.2003   05.2003   06.2003   07.2003   08.2003   09.2003   10.2003   11.2003   12.2003   01.2004   02.2004   03.2004   04.2004   05.2004   06.2004   07.2004   08.2004   09.2004   10.2004   11.2004   12.2004   01.2005   02.2005   03.2005   04.2005   05.2005   06.2005   07.2005   08.2005   09.2005   10.2005   11.2005   12.2005   01.2006   02.2006   03.2006   04.2006   05.2006   06.2006   07.2006   08.2006   09.2006   10.2006   11.2006   12.2006   04.2007   05.2007   06.2007   07.2007   08.2007   12.2007   01.2008   02.2008   05.2008   06.2008   07.2008   08.2008   12.2008   01.2009   02.2009   03.2009   04.2009   05.2009   06.2009   07.2009   09.2009   10.2009   11.2009   12.2009   01.2010   02.2010   03.2010   04.2010   05.2010   06.2010   07.2010   08.2010   09.2010   10.2010   11.2010   12.2010   01.2011   02.2011   03.2011   04.2011   05.2011   06.2011   07.2011   09.2011   10.2011   11.2011   12.2011   01.2012   02.2012   04.2012   07.2012   10.2012   11.2012   01.2013   02.2013   03.2013   05.2013   05.2014   06.2014   07.2014   12.2014   01.2015   02.2015   03.2015   06.2015   11.2015   02.2016   03.2016   04.2016   05.2016   06.2016   11.2016   04.2017   10.2017  


7.28.2010

Non-profit "gimmicks"?

Sent this note to a local social-media contact of mine for opinions... but heard nothing back, which may or may not mean anything... so, here's what's on my mind:

...the whole topic there [at the July Social Media Breakfast in Minneapolis/St. Paul] rekindled my "how do you get people plugged into a good cause" questions. The Dream Team 2010 concept is great at first blush (or second or third)... and then I started thinking about it and realized that it's actually pretty strange.

I wonder if this "celebrity"-endorsed contest-type thing is a sustainable fundraising/engagement model, or if it's going to be like the Old Spice personalized YouTube response videos (where the first agency to do it is wicked-clever and the second one to do it is a lame copycat).

Anyway, here's the strange part: Common sense would dictate that if, for example, Land-O-Lakes really wanted to give $25k to end hunger... why don't they just do it? Why the "game" of getting people to sign up and "release" a dollar and tweet it out and whatever?

The plain old answer is, "Duh, Eric, it's for promotion and to engage people in the cause..." and that's true... but then it seems to go back to the point I was inarticulately struggling through with your [...] colleagues at lunch -- that it seems a forced choice between "manipulating the unwilling" vs. "cajoling the indifferent"

Wouldn't it be nice if those who cared about hunger (for example) just plain cared about it with X-many units of "caring-ness" and did what they were going to do without having to play games of tweeting out messages and competing for iPads?

(And you know me -- instead of "hunger" you can sub in "online learning" or "Bible study" or "ovarian cancer detection" or whatever cause resonates with you.)

Not sure if any of that makes sense, but if anyone can understand it, it'd be you. Not sure if there are any papers/thinkers/etc. that I should be exploring on the "community engagement" front, or if the ultimate answer is just "Yeah, that's life; learn to deal with it, bub!"??

(And for what it's worth, I turned it into a podcast over at Ericast.com so you can check that out there, too.)??

Thoughts on the topic?

Labels:

0 Comments:

Post a Comment

<< Home





 


emlarson.com:   Home | Blog | Work | Tech | Life | Lord | Play | Mail

Entire site contents Copyright © 2000-2005 Eric M. Larson

All rights reserved, please don't steal my stuff, etc. etc. etc.