SPAM for TV shows? Or not?

So, I got some really strange SPAM in my Yahoo! mail account. Entitled "YO! Brooke", all it said (with no attachments or anything) was:


heyyyyy,
Just wanted you to know i was thinking about u and am missing you already, cant wait till the weekend when we'll have our own private screeening of FLAVOR OF LOVE.........loll .........
kisses
Sadiq


Considering "Sadiq" wrote from an e-mail account with the name "Abubakar Raji", which has an e-mail address of "seanjohn4life", I really do think this is SPAM.

So, is this an example of "viral marketing" for "Flavor of Love"? Or what?

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