Blog: The absolute latest random thoughts

Kari Byron news

previous posts:

YouTube - BarlowGirl - Hallelujah (Light Has Come)...

About World Inc. | Social Response Capitalism = Pe...

Twitter as printing press - it's movable type and ...

Pondering "leadership" again

The Visible Media Maker

I think I have "Social Media" figured out!

Podcast episode link from PodTrapper user

What is "social media" good for?

Test of a Blackberry audio recording

Yes, "computer literacy" is really important and s...

earlier posts:

09.2002   10.2002   11.2002   12.2002   01.2003   02.2003   03.2003   04.2003   05.2003   06.2003   07.2003   08.2003   09.2003   10.2003   11.2003   12.2003   01.2004   02.2004   03.2004   04.2004   05.2004   06.2004   07.2004   08.2004   09.2004   10.2004   11.2004   12.2004   01.2005   02.2005   03.2005   04.2005   05.2005   06.2005   07.2005   08.2005   09.2005   10.2005   11.2005   12.2005   01.2006   02.2006   03.2006   04.2006   05.2006   06.2006   07.2006   08.2006   09.2006   10.2006   11.2006   12.2006   04.2007   05.2007   06.2007   07.2007   08.2007   12.2007   01.2008   02.2008   05.2008   06.2008   07.2008   08.2008   12.2008   01.2009   02.2009   03.2009   04.2009   05.2009   06.2009   07.2009   09.2009   10.2009   11.2009   12.2009   01.2010   02.2010   03.2010   04.2010   05.2010   06.2010   07.2010   08.2010   09.2010   10.2010   11.2010   12.2010   01.2011   02.2011   03.2011   04.2011   05.2011   06.2011   07.2011   09.2011   10.2011   11.2011   12.2011   01.2012   02.2012   04.2012   07.2012   10.2012   11.2012   01.2013   02.2013   03.2013   05.2013   05.2014   06.2014   07.2014   12.2014   01.2015   02.2015   03.2015   06.2015   11.2015   02.2016   03.2016   04.2016   05.2016   06.2016   11.2016   04.2017   10.2017  


The Perfect Storm

I was one of those "pre-qualified shoppers" on Wednesday, trying to
get in and out of Best Buy as quickly as possible, having decided
exactly what I wanted...

Anyway, an interesting article here on shopping in general (and mall
kiosks in particular) from a local marketer...

---------- Forwarded message ----------
From: Brady Flower - Mall Kiosk Success
Date: Sat, 26 Dec 2009 00:11:41 -0500
Subject: The Perfect Storm
To: Eric

The Perfect Storm

Dear Eric,

Seasons Greetings from Minneapolis!

I've been a little quiet the last couple of weeks because
I got the chance to open a cart in the Minneapolis area at
the last minute... for the last nine days before Christmas.

I just finished those last nine days.

There were lots of challenges opening at the last minute,
and I'm looking forward to perhaps sharing with you the
stories of some of these challenges.

One of the challenges that faced all the retailers here in
the Twin Cities areas were reports of a huge blizzard that
was to hit Minneapolis this Wednesday, the 23rd.

What started as a Winter Storm Advisory melded into
a full-out Winter Storm Warning.

People were advised not to travel unless it was
completely necessary.

The concern at the mall was that shoppers wouldn't turn
out for the last couple of shopping days before Christmas,
normally amongst the busiest.. due to the weather.

As it turned out, we experienced what I think of as almost
"The Perfect Storm" for us as retailers.

Reports of snow to come late on Wednesday afternoon and
evening caused shoppers to come out earlier than they might
have on Wednesday.

The result was that mall traffic was more spread throughout
the day... rather than coming in an intense burst in the evening.

That was perfect for us... because it was easier for our staff
to sell to a steady stream of customers.... as opposed to an
intense burst of them coming all at the end.

In a way, reports of snow also 'pre-qualified' shoppers.

The shoppers that did 'brave' the snow, seemed to be the
most motivated of shoppers.

If they were at the mall, they NEEDED to buy something.

That's in part why I think of this storm that hit Minneapolis
as the 'Perfect Storm' for us as holiday retailers.

We had the buying urgency of the storm... on top of the
already existing buying urgency of Christmas.

That resulted in shoppers who were even more ready to
buy. One of my salespeople remarked they could feel it!

Once the snow did start coming down late in the afternoon
on Wednesday... it wasn't so bad... by Minnesota standards.

People could get out if they wanted to.

So shoppers kept coming out all evening.

It turned out to be the best sales day of my short season!

The snow did stop sometime in the middle of the night,
earlier in the morning on the 24th.

By Thursday morning, main streets were largely plowed.

So when shoppers peeked their heads out on Thursday
morning, they decided they could make it out to the mall
again if they wanted to.

And the 24th was another steady sales day.

Who knows... perhaps without the storm... even more
customers might have come out the mall.

As it was, it turned out perfect!

Thanks to The Perfect Storm

How was your holiday season?

Did it go well? What were your challenges?

If you get the chance, drop me a line. Fill me in on
how things went for you.

Be sure to include what you were selling. And what
malls or area you were in.

Perhaps I'll share some of the best replies I get back!


That's it for today.

I hope you've had a great Christmas holiday.

And are ready for another busy shopping day coming
up tomorrow!


Brady Flower


Connect with me on Facebook:

Connect with Mall Kiosk Success on Twitter:


Brady Flower
The Kiosk Expert

Address: P.O. Box 7527, Minneapolis, MN 55407 USA
Phone: 612-605-1115
Email: bradyflower@kioskexpert.com
Website: http://www.kioskexpert.com



Post a Comment

<< Home


emlarson.com:   Home | Blog | Work | Tech | Life | Lord | Play | Mail

Entire site contents Copyright © 2000-2005 Eric M. Larson

All rights reserved, please don't steal my stuff, etc. etc. etc.