The deal that's really best

Ruth just added Chitika ads to her blog, and I was researching "what can be done, where" I came across the excellent and fascinating post of MindFyre - Blog Archive - Are Chitika Ads Misleading Your Readers?

Basically, the "Best Deal" tab isn't the lowest price, but the "highest bidder", which isn't a huge problem when you have an ad block that's big enough to show all the prices... but with a one-price-listed block, it's kinda misleading.

UPDATE: Frye was nice enough to post and comment that I totally screwed this up, which is right -- I had it clear in my mind, but my words just didn't explain reality. And now that I've played with it more, it's clearer, too.

It's the "Best Deal phrase on the default Description tab" that isn't the lowest price. But the Best Deal tab actually does show the best deals, assuming you have a big enough ad box that you can see more than one price. The highest bidder still is at the top, but if the Chitika ad box is tall enough that it displays more than one price, you'll see if the second or third price is cheaper. Hope that makes sense! :)



So, until we get that hashed out, don't buy things from Ruth's blog thinking that you're getting the best price!

Comments

Norman Larson said…
Hi, Eric! I was interested in your use of the verb "hashed." When I was a senior in high school, our football team played Henry High School for Homecoming. My slogan won -- Hash Henry! One of my teachers told me there was no such word as "hash." I have never forgotten that. Isn't it amazing what -- after more than half a century -- we remember from our high schools days?
Fyre said…
I really should re-write that article. People keep getting it slightly incorrect (no offense, I really think I just mis-worded some things). It's the "Description" tab that has a line saying "Best Deal At ____" that's incorrect. Merchants bid to be listed as the "best deal" on the description tab. The "Best Deal" tab, however, often shows that the "best deal" merchant, up front, is - in fact - not the lowest price.

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