As I'm watching my old 1980s video flicker by, I'm realizing something really interesting: The commercials don't have any computer generated effects. I guess I shouldn't say they have none; there was one page-flip effect, and a car commercial that used a couple video inset effects. But I'm serious -- there are entire national-level productions (like for Bounce fabric softener) without a single CG effect. It's just good shooting. Cuts only. Wow!
Ironically, I’ve got two commercial-related things going on in my mind right now. On the Ericast, I’ve been discussing how commercials are going to get more and more imbedded into content; I think we’re going to drift away from “spot radio” or “spot television”, and even drift away from traditional “product placement”, and move toward a picture-in-picture or screen crawl or other “embedded advertising”. That way, you’ll be unable to avoid the advertisement… and you’ll want to see it, because skipping it would mean that you’d miss out on the content. (Imagine, for example, a HGTV demo on sponge-painting that takes up the top 2/3rds of the screen, with the bottom 1/3rd showing things like “BEHR Paint on sale at Home Depot! 20% off!”.) I might hate living in a world filled with television that looks like that… but it probably would be effective. But, speaking of, I’ve found a program that removes commercials from MPG files! And it really works! I’ll blog it next, from the site. Why n