Things you never knew about AdWords

Since I'm on the AdSense side of the equation, I never knew this about AdWords (the advertiser side), but here's an interesting quote from the article Google changes irk advertisers, please publishers | Tech News on ZDNet: "In the past, if a keyword being used by a particular advertiser didn't meet a set of performance criteria including the number of click-throughs, the word would be disabled, even if the advertiser still wanted to advertise with that keyword. The changes made last week lower that performance bar. "


Popular posts from this blog

Passing on Panel Discussions?

Commercial comments (Blogging from Word!)