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8.23.2005

Things you never knew about AdWords

Since I'm on the AdSense side of the equation, I never knew this about AdWords (the advertiser side), but here's an interesting quote from the article Google changes irk advertisers, please publishers | Tech News on ZDNet: "In the past, if a keyword being used by a particular advertiser didn't meet a set of performance criteria including the number of click-throughs, the word would be disabled, even if the advertiser still wanted to advertise with that keyword. The changes made last week lower that performance bar. "

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